ICR PROWORX

Reggio Emilia – Italy, March 2018– ICR – Industria Chimica Reggiana S.p.A. (ICR), the Italian chemical company operating in the business of car refinishing, composites and stone care, having expanded its range of B2B industrial paints in recent years, has acquired the ProWorx brand and company from Tricel.

ProWorx is a leading brand in the body filler segment in the United Kingdom thanks to its premium quality and high performing product lines widely distributed throughout the UK car refinish market.

Thanks to this important new acquisition, the existing wide range of ICR body fillers and other products will be further enriched with the ProWorx products that have been very well received by bodyshops across the UK and Ireland in recent years.

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Why choose ProWorx?

Dedicated service and supply

We provide dependable distribution, fast supply, on-time support and limitless technical knowledge to our consumer base. Adding value to our customers is at the very core of everything we do.

Innovation and quality

ProWorx is developed to the exacting standards of today’s motor industry, we aim to provide unmatched trust and reliability through constant product innovation and rigorous quality standards.

Tailored industry solutions

We are dedicated to constantly investigating the needs of our customers and industry. This allows ProWorx to supply an ever-evolving range of products which cater to every type of crash repair scenario.